Upcoming Webinar – Putting Social Media Strategy Into Action
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March 23, 2010
The Arts & Social Media, Part II: Turning Strategy Into Results
2:00pm-3:30pm Eastern
Presenter: Rebecca Krause-Hardie
Registration: $25.00
You’ve dabbled with social media; you’ve got a general sense of how to think strategically; now what? In this session, we’ll go beyond the jargon into the nitty-gritty and practical details of executing a successful social media plan. This is a highly interactive session. As the starting point, we’ll explore your goals, questions and your projects and clarify the steps needed to turn them into reality.
In this engaging 90-minute session, you will:
Rebecca Krause-Hardie is a project manager, facilitator/trainer, social media strategist, & arts blogger, helping arts and non-profits use the web and social media effectively. Rebecca has over 20 yrs experience in new media, business, marketing, finance and project management. She developed and has been the Executive Producer of the award winning New York Philharmonic’s Kidzone website, now in its 10th year. Representative clients include the Boston Symphony, NY Philharmonic, Detroit Symphony, MAPP International, Canadian Museum of Nature, NYS/Arts, Caring.com and the Paul Taylor Dance Company and Dance/USA.
Please Note: While this session builds upon ideas discussed in The Arts & Social Media, Part I: From Experiment to Strategy, this webinar is a stand-alone session appropriate for all artists and arts administrators.
Topics: Announcements, Art Meets Tech, Marketing, Philosophizing | 1 Comment »
Building Audience Diversity Through Social Media, Part Three
- Watercolor style theater renovation by Gordon Tarpley (from flickr)
In part 2 of this 3-part entry, I interviewed social media managers from different regions, artistic disciplines, and mission focuses about how diversity drives their social media strategy. I found that, for most, online community-building came first and diversity factored in minimally, except in terms of age.
When I first came up with the idea for this blog series, my first instinct was to do a quick search of the niche social networking site BlackPlanet.com. It showed groups for black actors, a very large poet group, a few artist groups, etc. Lots of jazz fans. Lots of fans of activities that researchers are constantly associating with arts attendance. But not one LORT theatre is on the site. Not many theatres period, except the stray comedy club.
Topics: Art Meets Tech, Community Building, Marketing, Philosophizing, Policies & Practices | No Comments »
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