Previous Webinars
The Quick and Dirty: Making a Video
Presenters: Corwin Christie and Amelia Northrup
Promo video
Webinar recording (wmv)
Slide presentation
Video technology is a cost-effective way to promote your work and engage your current (and potential) audience through channels that are widely accessed and have a broad reach. Arts organizations can effectively harness this technology to improve their visibility, attract new audiences, and find exciting ways to tell their story. This presentation will help you identify ways in which a video might best be used by your organization and highlight the tools you will need to physically produce and promote your video.
Market Smarter with Google and Facebook!
Presenter: Erik Gensler
Webinar recording
Slide presentation
Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience. This presentation focuses on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter. If you are not actively using Analytics to inform your web design and marketing decisions, then this recording is not to be missed!
Finding Your Online Voice
Presenter: Maryann Devine
Webinar recording
Online Voice eBook with worksheets
When we’re talking about social media, it’s easy to get caught up in the technical nuts and bolts. This webinar recording talks about the softer side of connecting with your audience online. Learn how your organization’s unique voice helps your audience listen up as well as the keys for extending that voice online.
The Arts & Social Media, Part II: Turning Strategy Into Results
Presenter: Rebecca Krause-Hardie
Slides from Presentation
You’ve dabbled with social media; you’ve got a general sense of how to think strategically; now what? This presentation goes beyond the jargon into the nitty-gritty and practical details of executing a successful social media plan. This webinar covers how to explore your goals and clarify the steps needed to turn them into reality.
Mobile Applications for the Arts: Where Are We?
Presenter: Ron Evans
Slides from Presentation
Webinar Recording — You will need to download this free software first
Video – Review of iPhone Apps for Arts & Culture
In this recording, Ron Evans of the arts marketing firm Groupofminds.com guides participants through the benefits to having, and obstacles to obtaining, access to your arts information via mobile phones. Ron shares the results of his recent multi-city study of mobile phone use by arts patrons and discuss trends that are on the horizon.
The Arts and Social Media, Part I: From Experiment to Strategy
Presenter: David Dombrosky
Slides from Presentation
Webinar Recording
For many arts and cultural organizations, the social Web has been both an exciting and sometimes frustrating laboratory for experimenting with new ways to maximize awareness, engage audiences, foster community building and more. This recording explores the insights gained from these experiments and offered ways in which organizations can use this information to formulate strategies for more effectively utilizing social media and social networks without draining financial and human resources.
Technology Planning for Arts Managers
Presenter: Brad Stephenson
Slides from presentation
Webinar Recording
It has become increasingly necessary for arts managers to understand technology and its application in their organizations. Development, marketing, finance, education… every department in an organization requires technology solutions to function efficiently and effectively. This technology planning workshop provides a step-by-step examination of an effective technology planning process, as well as an overview of the major technology concepts with which arts managers should be comfortable.